Most Americans would rather give up their phone (for a month) than go car shopping. How can your dealership change that?
Let’s face it: the times, they are a’ changin’. There’s just no denying it. The days of customers walking onto your lot, strolling among your inventory, kicking the tires, chatting with your salesman and driving away in a new automobile are becoming rare. In fact, they might already be gone.
Your customers want what they want when they want it.
You see, today’s consumers are used to instant gratification and get it in most aspects of their lives. They are tech savvy, and they expect to be catered to on their own terms. And more importantly, they expect to be catered to on their own turf. With the advent of online shopping, consumers learned the convenience of researching and purchasing items small and large from the comfort of their home, office or the local coffee shop. They now expect this same convenience from your dealership: they want an out of store experience when it comes to purchasing and servicing their vehicle.
Is an out of store experience even possible in the car industry? Yes.
Fortunately, you can give your customers what they want. You can give them an out of store experience when you take advantage of today’s advanced technology developed to allow you to satisfy your customer’s desires. Technology streamlines, automates and seamlessly allows your customers to experience service, test drives, new vehicle purchases and even loaner cars – all without ever stepping foot onto your lot.
The bottom line? Boost yours.
Think about it: you can arm your entire staff with a tool that creates efficiencies across your operation while giving you the ability to deliver a superior experience for your customers. You can deliver a car for a customer to test drive right to his or her front door. You can arrange for a professional staff member to pick up your customer’s car for service and leave a loaner in its place. You can deliver the serviced car right back to your customer’s door – or another location if the customer requests – when the service is complete. Imagine the convenience you have just delivered to a now completely satisfied customer. Imagine the increased efficiencies your operation can realize. Imagine the confidence of your empowered staff. Imagine the boost in your bottom line.
In light of the changing times, it’s time for dealerships to embrace the opportunity to transform the way they do business. Harnessing the capabilities offered by the technology of today can ensure your success tomorrow. To find out more about offering your clients an off-site experience, contact us today.